Released on: September 9, 2008, 11:22 pm

Press Release Author: Naveen Chandra

Industry: Internet & Online

Press Release Summary: The sale of Ebooks there is arguments indicating the purchase
of Ebooks may see a lower conversion rate than other retail products.

Press Release Body: The sale of Ebooks there is arguments indicating the purchase of
Ebooks may see a lower conversion rate than other retail products. The conversion
rate for Ebooks is equivalent to one Ebook purchase for every 200 visitors.
The argument seems to be that the sale of Ebooks may be a waste of time in an online
business environment. I would argue that the sale of Ebooks in an online store might
be more of the equivalent of found money than a poor business choice.
The reason this is true follows a rather easy form of logic; you simply make a title
or series of titles presented with an online shopping cart and password protected
download form, add a little long and short term marketing strategies and, if it were
a stew, you just let it simmer. It can be a tasty combination.
Unlike most online stores the sale of Ebooks does not require the time intensive and
expensive product fulfillment and shipping department within your business. With
most products you have to package and ship a product, you have to manage ordering
duties and follow through.
With an Ebook sale you basically rely on a data download that is managed
instantaneously. Since this is true, the online sale of Ebooks may not need a high
conversion rate to remain a popular and profitable online business choice.
The amount of time you can invest in other endeavors can more than make up for a
lower conversion rate.
The truth is many online businesses utilize Ebook sales as a form of affiliate
revenue. Many business owners report positive gains in Ebook sales and the end
result require even less involvement than standard affiliate programs. Why? Because
you, as the business owner, can purchase and resell Ebook titles for a complete
in-house business that can provide substantial residual income and it doesn’t
require working with a separate affiliate funding source.
When it comes to victorious titles the truth is Eooks are specially geared to
caterer to niche markets in most cases. What this means for you is the potential to
market your site to a very specific niche of online visitors. If you chose a niche
Ebook, you could potentially develop and market your website with highly specific
keywords that can make your website very attractive to a motivated group of online
visitors.
All arguments aside, the truth is Ebooks ARE selling and their popularity continues
to grow. The portability of Ebooks makes this a business opportunity that will
continue to find motivated buyers.


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